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PH 5 lights Poul Henningsen Louis Poulsen Aram Store

Poul Henningsen’s classic PH 5 pendant lamp is now 60 years old and a new colour range has been introduced by its Danish manufacturer Louis Poulsen. Released on 1 February, it follows the success of the smaller sized version the PH 5 Mini which was introduced in November 2017 in the same colours.

To mark the release we have collaborated with Louis Poulsen to present an exhibition which showcases the lamps and looks at the work of the celebrated designer. The exhibition runs from 9 to 24 March. A private view takes place on Thursday 8 March between 6pm and 8pm and in keeping with all things Danish, refreshments from ScandiKitchen will be served.


PH 5 lights Poul Henningsen Louis Poulsen Aram Store

PH 5 and PH 5 Mini are downward and lateral reflecting lamps. Made up of five spun aluminium shades, they come in eight colours. Classic white remains in the collection and a new Modern white will join these colours which come in tonal combinations – orange, rose, red, green, blue and grey. Different tones feature on each of the lamp’s five shades starting with the darkest at the top and then softening at the bottom with the palest colour. Contrasting coloured anti-glare reflectors sit under the shades providing a warm light tone. Bronze rolled aluminium struts hold the five shades together except for the Classic white model where the struts are purple.


In addition to the private view and exhibition we are holding two fantastic competitions in partnership with Warehouse Home. Details of which will soon be announced via Twitter and Instagram.

Private view Thursday 8 March 6pm-8pm
Exhibition runs 9 to 24 March


PH 5 lights Poul Henningsen Louis Poulsen Aram Store

Also in our building on 8 March is the opening of the Designers Select Designers exhibition in The Aram Gallery. The show will celebrate the 15 year anniversary of the gallery presenting work by past exhibitors as well as emerging designers who they have nominated.

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Montana was founded in 1982 by Peter J. Lassen, based on his philosophy of people having a need for freedom and a desire to create their own personal spaces. His modular storage design offers a world of possibilities, so that you can create your own system from a vast catalogue of modules, colours and accessories. Appreciative of the design and ethos behind it, Zeev Aram built a long-standing business relationship and friendship with Lassen. Nowadays, just like here, the second generation are on board with Joakim Lassen having taken the helm. Despite these changes the design is much the same, only being improved as technology advances. It is because of this that we continue to guide countless customers in building Montana configurations that are bespoke to their homes. Its functionality, adaptability and timeless style mean it remains hugely popular for both domestic interiors and offices.

Alongside the modular system, Montana recently introduced a number of off-the-peg designs such as dressers, cabinets, nightstands and side tables. Also available is a collection designed by Verner Panton, the most distinctive of which are his Wire Cubes – storage units to be wall mounted, used as occasional tables or space dividers.

Montana Furniture Denmark Modular Storage Aram StorePanton Wire cubes and Keep dresser

Montana Furniture Denmark Modular Storage Aram StorePanton One chairs and JW table

We recently installed a new display on our second floor showcasing the breadth of the range. Here you can see examples of various configurations, components and finishes. Also on show are swatches of the full forty-two colour palette – created using environment-friendly, water-based lacquers. Plus the team are on-hand to offer help and advice should you need it.


Montana Furniture Denmark Modular Storage Aram StoreBespoke cabinet, Panton Wire double cubes, Wave wall unit and Dream nightstand


Montana Furniture Denmark Modular Storage Aram StoreMirrors, wall-mounted shoe storage and wall-mounted wardrobe

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Designer: Ole Wanscher - Aram Store

Ole Wanscher shaped Danish furniture, both as an active designer and as a master teacher. His furniture designs are now considered to be modern classics – sophisticated and functional with an exquisite attention to detail.

To celebrate Ole Wanscher’s work, we are offering a special promotion: buy two Colonial chairs and receive a free Colonial side table, in any finish of your choice. Place two Colonial chairs and a Colonial side table into the shopping basket and the value of the table will be deducted.

Colonial Series - Ole Wanscher - Carl Hansen and Son - Aram Store

Born in Copenhagen in 1903, Ole Wanscher was an architect and professor of architecture with furniture designs as his specialty. Construction and form was of the utmost importance to him, treating furniture design as if it was a branch of architecture. He studied under Kaare Klint at the Royal Danish Academy of Fine Arts and also worked for the master himself from 1924-1927, before becoming an independent achitect specializing in furniture. He later followed in Kaare Klint’s footsteps as a professor at The Royal Danish Academy of Fine Arts with a master in furniture design.

OW2000 Egyptian stool - Ole Wanscher - Carl Hansen - Aram Store

Ole Wanscher created his best known products primarily in the period between the late forties and early sixties. He took great interest in industrially produced high quality furniture and designed serveral pieces with this particular aspect in mind. It was the familiar philosophy of ‘design for everyone’. However, his finest work was made in close collaboration with reowned master cabinetmakers.

OW124 Beak Chair - Ole Wanscher - Carl Hansen - Aram Store

Characteristic of Ole Wanscher’s design is a quest for slim dimensions and resilient forms. His chairs often employ both slender and slightly curved armrests, which rise in an elegant tip before continuing directly to the floor; as is the case with his well known Colonial chair. Classic and yet singularly modern at the same time.

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Aram Store Winter Sale 2017

The Aram Store Winter Sale will start online on Boxing Day, Tuesday 26 December 2017. As usual there will be 15% off all* new orders. The Store in Drury Lane will be closed from 4pm on Saturday 23 December until 10am on Thursday 28 December. There is more information on our Christmas opening hours here.

From Saturday 30 December there will also be big discounts off selected ex-display items of furniture in store. As always, these are sold as seen on a first-come-first-served basis and will be added to the existing items in the Clearance section of our website from this date.

Selection of ex-display chairs Aram Store

This year’s ‘star buys’ of the Sale include a wide selection of ex-display chairs that are priced to clear at just £45 each. For some items, that equates to an amazing 95% discount! These are sure to sell fast.

Here is a small selection of just some of the ex-display items in the Sale:

Conference Chairs Eero Saarinen Knoll International Aram Store

 A set of four Conference side chairs by Eero Saarinen for Knoll in red West fabric with grey ash legs, was £4,752 sale price £2,376

Munich Chair Classicon Toledo Chair Amat-3 Aram Store

Left: a Munich chair by ClassiCon in dark brown leather with walnut legs, SOLD Right: an aluminium Toledo chair designed by Jorge Pensi in 1986 for Amat-3, SOLD

Tense Material Table MDF Italia Aram Store

Tense Material three meter dining table by Piergiorgio and Michele Cazzaniga for MDF Italia in brass, SOLD

Meetingframe Chairs Alias Design Aram Store

A set of four Meetingframe+ 447 chairs by Alberto Meda for Alias in black mesh and polished aluminium with tilt mechanism, was £3,896 sale price £1,558

Kaari Desk Shelves Bouroullec Brothers Artek Aram Store

Kaari shelf unit with desk by the Bouroullec Brothers for Artek in black and oak, SOLD

Eley Kishimoto Rugs Aram Store

Rugs by Eley Kishimoto, were £850 – left: Flash in black and white, SOLD right: Ropey in mustard and cream, SOLD

Mia chair and ottoman MDF Italia Aram Store

Mia easy chair with swivel base and matching ottoman in ‘William’ green check fabric with grey profile, was £3,691 sale price £1,350

*Some exclusions apply online, such as products from Moooi, Cane-line, Gubi, Michael Anastassiades and Flexform. Please contact the store to place orders for these brands. Not in conjunction with any other offer or discount.

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Social Media Competition T&Cs

December 2017 Kitsch Kitchen Competition

1. The promoter is: Aram Designs Ltd., registered in England and Wales, company number 752667, whose registered office is at 3 Kean Street London WC2B 4AT and website name is www.aram.co.uk.

2. The competition is open to residents of the United Kingdom aged 16 years or over except employees of Aram Designs Ltd and their close relatives and anyone otherwise connected with the organisation or judging of the competition.

3. There is no entry fee and no purchase necessary to enter this competition.

4. Route to entry for the competition and details of how to enter are via https://www.instagram.com/aramstorelondon/

5. Only one entry will be accepted per person. Multiple entries from the same person will be disqualified.

6. Closing date and time for entry will be Thursday 7 December 00:00. After this date no further entries to the competition will be permitted.

7. No responsibility can be accepted for entries not received for whatever reason.

8. The rules of the competition and how to enter are as follows:

To participate in this competition, Instagram users must follow @aramstorelondon, ‘like’ the specified image and tag a friend in the comments.

9. The promoter reserves the right to cancel or amend the competition and these terms and conditions without notice in the event of a catastrophe, war, civil or military disturbance, act of God or any actual or anticipated breach of any applicable law or regulation or any other event outside of the promoter’s control. Any changes to the competition will be notified to entrants as soon as possible by the promoter.

10. The promoter is not responsible for inaccurate prize details supplied to any entrant by any third party connected with this competition.

11. The prize is as follows: a pair of decorative ceramic plates by Kitsch Kitchen with a retail value of £17.50 each.

12. The prize is as stated and no cash or other alternatives will be offered. The prize is not transferable. Prizes are subject to availability and we reserve the right to substitute any prize with another of equivalent value without giving notice.

13. A winner will be chosen at random by software.

14. The winner will be notified in the comments section of the competition Instagram post and then via Instagram’s direct messaging service.

15. If the winner cannot be contacted or does not claim the prize within 3 days of notification, we reserve the right to withdraw the prize from the winner and pick a replacement winner.

16. The promoter will notify the winner when and where the prize can be collected / arrange delivery to a UK address.

17. The promoter’s decision in respect of all matters to do with the competition will be final and no correspondence will be entered into.

18. By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.

19. The competition and these terms and conditions will be governed by English law and any disputes will be subject to the exclusive jurisdiction of the courts of England.

20. The winner agrees to the use of his/her name in any publicity material, as well as their entry. Any personal data relating to the winner or any other entrants will be used solely in accordance with current UK data protection legislation and will not be disclosed to a third party without the entrant’s prior consent.

21. The winner’s Instagram handle will remain in comments section of the competition post indefinitely.

22. Entry into the competition will be deemed as acceptance of these terms and conditions.

23. This promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram, Facebook, Twitter or any other social network. You are providing your information to Aram Designs Ltd. and not to any other party. The information provided will be used in conjunction with the following Privacy Policy found at http://www.aram.co.uk/privacy-policy.html.

24. Aram Designs Ltd. shall have the right, at its sole discretion and at any time, to change or modify these terms and conditions, such change shall be effective immediately upon posting to this webpage.

25. Aram Designs Ltd. also reserves the right to cancel the competition if circumstances arise outside of its control.


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Papercutoutalphabet rug Alan Fletcher Aram Designs AD40 Aram Store

Beneath all great lounge furniture lies a great rug, or at least we think there should. Chosen well the right rug will frame furniture and pull a room together. They add warmth and comfort in-part by blocking drafts and absorbing heat, but also by the rug’s ability to soften its surroundings. What’s more a new design gives an opportunity to inject colour and pattern into your home interior without having to redecorate.

With this in mind we’ve put together a selection of our favourites to inspire your winter hibernation plans.

Geometric Maggie Bunzl rug Aram Designs AD40 Aram StoreMaggie Bunzl rug by Maggie Bunzl for Aram Designs

This geometric delight is by Maggie Bunzl and was designed for our 40th anniversary collection. While discussing the inspiration behind the hand-knotted pure new wool rug, Bunzl said “for a long time I have been using natural earth pigments and vegetable dyes in my work. I find the decorative arts of the women of West Africa continuously inspiring, mud cloths from Mali, the mud-decorated compounds of Ghana and the wild and colourful interiors of Mauritania.”

Papercutoutalphabet rug Alan Fletcher Aram Designs AD40 Aram Store

Papercutoutalphabet rug by Alan Fletcher for Aram Designs

Another design from the AD40 range is Alan Fletcher’s playful and bold Papercutoutalphabet rug, a prime example of the late great designer’s work. It is woven from pure new wool in the thick, flat style of an Indian dhurry.

Eley Kishimoto Flash rug Aram Designs Aram StoreFlash rug by Eley Kishimoto for Aram Designs

Established in the early 90s Eley Kishimoto is renowned for graphic repeat prints, which are readily applied to clothing, accessories, home furnishings and art installations. Aram director Ruth Aram worked with the designers to choose a number of existing print designs which she believed could be incorporated into woven lengths. A favourite of the collaboration is this hand tufted pure new wool Flash rug.Eley Kishimoto Chains rug Aram Designs Aram StoreChains rug by Eley Kishimoto for Aram Designs

In contrast to ‘Flash’, Eley Kishimoto’s Chains rug features a calm and versatile design. It is available in four colour ways and is made from hand tufted wool.Eileen Gray St Tropez rug Aram Designs Aram StoreSt Tropez rug by Eileen Gray for Aram Designs

At one point in her career Eileen Gray’s rugs were the most popular of her designs. Over time their success waned only to be reintroduced by Aram Designs to great appeal. This abstract piece, the St Tropez rug, was inspired by the famous peninsular. Its contemporary production uses 100% pure new wool, which has been dyed using natural vegetable pigment.Blue Marine rug Eileen Gray Aram Designs Aram StoreBlue Marine rug by Eileen Gray for Aram Designs

Eileen Gray designed her Blue Marine rug especially for her E1027 home, a modernist triumph overlooking the Mediterranean at Roquebrune-Cap-Martin. Its vivid colour palette of cobalt and sky blue, cream and black evokes Gray’s summers spent in the French Riviera.

Sitawi rug Walter Knoll Aram Designs Aram StoreSitawi rug by H & B Scheufele Design for Walter Knoll

The pattern of Walter Knoll’s Sitawi rug was taken from an abstracted photo of an African desert plain in bloom, taken by the company’s CEO Markus Benz. It forms part of a collection of luxurious designs all inspired by the continent’s dramatic landscapes.

Safara rug Walter Knoll Aram Designs Aram StoreSafara rug by H & B Scheufele Design for Walter Knoll

Safara is another design from Walter Knoll’s African-inspired range. As with the Sitawi rug, it has been hand-crafted in Nepal under ecologically sustainable and socially responsible conditions. The rich, dark pattern is created using 50% wool, 40% silk and 10% nettle. It is truly a work of art for your floor.


Most of these designs are on display in our Covent Garden store.  They are a small selection of the rugs that are available in-store and online.


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Christmas Shopping Event 16 November 2017 Aram Store

Join us in-store for our annual Christmas shopping event on Thursday 16 November. It will be an all-day affair – until 8pm – with 20% off accessories and decorations (in store only) served up with festive tunes and refreshments. Bring a friend, or two or three. We look forward to seeing you all.

Here is a selection of some of the products available and in stock.

Left to right, below: Diana A side table; Geometric mug; Mr Carson plate and Mr Peterson plate; Ursula jugs; Senor and Senora vases; Geometric teapotGeometric cup and saucer; Fish vase.

Aram Store Christmas Shopping Event 2017 Accessories

Left to right, below: smoked leather scented candle, tuberose scent diffuser.

Scented candle and diffuser - Aram Store

Left to right, below: spectacles bookmark; Erat Terrazzo candle holder; Swan, Deer and Rhino statuettes; Erat Terrazzo trays; Girard wooden doll; Giraffe statuette; Nappula candle holder.

Aram Store Christmas Shopping Event 2017 Accessories

Left to right, below: Panda wall mount; knitted chimp, Toggles cushion; Pull Can It.

Christmas Gifts at Aram Store

Left to right, below: Zig Zag chairL’Oiseau; Clean Dishes; Robin card; wooden bear; Meraki candle; angular desktop puzzle; mini knitted dachshund; wooden sparrow; knitted saucissons.

Aram Store Christmas Shopping Event 2017 Accessories

Left to right, below: Emperor moth wall mount; small Eames elephant; Mrs Peterson pot.

Left to right, below: Pilastro stooldesktop mobile; knitted hat; King card; Multiplor organiser; Sparedyr fish money box; knitted socks; Pull Can It.

Aram Store Christmas Shopping Event 2017 Accessories

Left to right, below: Girard wooden doll; Varia striped vase; knitted penguin; Varia tall striped vase.

Left to right, below: USM cabinet; Bicoca lamp; small Regebogen vase; Hammershøi mini vase; Kaleido tray; Margo mirrored tray; Girard wooden doll; Janus coasters; Erat Terrazzo candle holder; Push bowl; Apollo vase cover; Erat Terrazzo mirror.

Aram Store Christmas Shopping Event 2017 Accessories

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Flo Bedside Lamp Lumina Italia Aram Store

There’s only a few weeks to go until the clocks go back and whilst there is still a last vestige of Summer warmth in the air, dusk falls ever earlier in the evenings now. At this time of year, attention always turns to our lighting at home which can go a long way to providing a warm, cosy atmosphere for us to return to each evening.

So, as a gesture to the changing seasons, Aram Store is offering 15% off our entire lighting range* throughout the whole of October – offer ends Tuesday 31 October 2017.

Here are just a few of the lamps that have been added to our collection recently:

Bicoca Rechargeable lamp Marset Aram Store

The Bicoca lamp is a new, portable luminaire from Barcelona-based manufacturer Marset. Featuring a tilting shade and a rechargeable power source via a micro-USB connection, it’s a handy addition to any room of the home.

Small Solid table lamp Terence Woodgate Aram Store

Designer Terence Woodgate has introduced a new, smaller version of his Solid Table lamp which is perfect for intimate corners. A hand-blown opal glass shade sits atop a marble cylinder – either Nero Marquina black or Verdi Alpi green.

Oda lamp Sebastian Herkner ClassiCon Aram Store

The Oda lamp is a new design by Sebastian Herkner based on the principle of a ‘balloon’ of light. Beautiful hand-blown glass shades in tones of smokey grey or amber are held in place by delicate black steel frames. Medium or small sizes.

Lantern Floor Lamp Neri and Hu ClassiCon

Designers Neri & Hu created the Lantern Floor light as an homage to Vico Magistretti’s Lyndon lamp of 1977. “Celebrating the glorious spectacle of light itself, the tinted glass shade is a modest attachment that branches off the main support to gently shield its centerpiece.”

*Offer excludes online orders for products from Gubi and Moooi. Please contact the store to place orders for these brands. Not in conjunction with any other offer or discount.

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London Design Festival 2017 MDF Italia

Aram Store is now the new UK flagship destination for Italian brand MDF Italia, the leading furniture design and manufacturing company based in Milan. Founded by designer Bruno Fattorini in 1992, the company was set up with a dynamic entrepreneurial and product strategy in mind and it has always focused on design and simplicity as core values in selecting projects and designers – Rodolfo Dordoni, Jehs+Laub, Jean-Marie Massaud and Nendo, to name a few.

Aram has worked with MDF Italia for many years and has developed a strong relationship with it due to shared values and vision. Both companies are family run with first and second generation members at the helm. In 2013 MDF Italia was acquired by the Cassina family. The company has relaunched at Aram Store with a brand new 100 sq m display area showcasing a comprehensive range of products from its collections, all which can be seen during London Design Festival 16 – 23 September 2017. There are two dedicated areas within the impressive retail space in Covent Garden with a curated selection of dining, lounge and storage furniture – newly launched and favourites from the existing catalogue.

MDF Italia Sign Filo Chair

The Sign Filo side chair by Piergiorgio Cazzaniga, which was launched this year, is made of 45 meters of steel wire in four different diameters. The 16 shoulders and 12 cross wires are sealed by hand at 226 points. It is available in glossy galvanic gold, pink gold and black chrome. Optional silk cushions are available in colours to match the chairs.

MDF Italia Tense Material Table Brass

MDF Italia Tense Material Table Brass Aiku Chairs

The Tense dining table is now available in three new finishes. Designed by Cazzaniga and his son Michele in 2009, the Tense Material versions were launched this year in wood, brass and stone finishes. The table is available in 24 sizes, height 73 cm. It is shown above in brass, along with the Aiku chair by Jean-Marie Massaud.

MDF Italia Sag Stool Studio Nendo

The Sag stool or side table was designed by Studio Nendo/Oki Sato in 2016. Sag was designed as a single base shape folded on itself through moulding, creating a polyhedral form. Its concave arc structure gives Sag its soft and elastic look. This shape is made of goffered matt white and matt mud TECH polyurethane. It is a high density material which is shock, scratch and age resistant. The seat is available in two materials. The polyurethane version, in matt white or matt mud, is moulded in a soft integral polyurethane called Freeform which has a plywood insert. The wood variant is composed of a bamboo veneered plywood panel.

Private View – Monday 18 September 2017 – 6pm to 9pm

RSVP: events@aram.co.uk

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London Design Festival 2017 Miyazaki Chair Factory

The Miyazaki Chair Factory collection is now exclusively available in the UK through Aram Store and Aram Contracts and will be officially launched during London Design Festival 16 – 23 September 2017. Established in 1969 in Tokushima, Japan, the company produces wooden furniture to the highest design and production standards. By adhering to the highest quality criteria in the two fundamental elements of ‘creation’ and ‘technique’, their core philosophy was born: ‘chairs nobody else can make’. Whilst the focus is still on seating, they have since introduced tables in to their range.

The London Design Festival exhibition brings together chairs from Danish design hero Kai Kristiansen, Inoda+Sveje, Andreas Kowalewski and Japanese designers Murasawa Kazuteru and Yoshinaga Keishi, placing past masterpieces alongside new designs.

Chair no 42 Kai Kristiansen Miyazaki Chair Factory

The No. 42 chair (1960-61) by Kristiansen is perhaps the most recognisable chair in the collection. When designing his series of wooden chairs in the 60s the designer wanted them to be manufactured only in Japan because of the high standard of manufacturing available there. Later, in the late 2000s, began the collaboration with Miyazaki Chair Factory. The Japanese/Danish connection continues with a large output of new works from design duo Kyoko Inoda (Japan) and Nils Sveje (Denmark) who work under the name Inoda+Sveje.

Every part that goes to make up each product is manufactured in the factory. This ensures full quality control over the entire range. Products have been awarded the Japanese industry ‘Good Design Award’ for the past fourteen years. Craftspeople are local and have worked in the company for many years. Additionally, recent years have seen an increase in young people travelling long distances to work in production as they are so interested in learning the traditional skills of chair making.

DC10 and DC09 Chairs Miyazaki Chair Factory

The factory began to develop its own designs in 2000 in collaboration with new designers. With a focus on innovation the chair becomes a thing of beauty, with a sculptural nature that symbolises the fusion of form and material. For example, the DC10 (above, left) chair is a sinuously curved form with a sharp line dividing the inside surface from the outside, whilst the characteristic feature of the DC09 (above, right) is the shaped seat which is shaved as thin as possible.

Private View – Monday 18 September 2017 – 6pm to 9pm
Panel Discussion hosted by Dezeen founder Marcus Fairs at 7pm

RSVP: events@aram.co.uk

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