One of the world’s most famous Danish design icons and Fritz Hansen’s best selling design, the Series 7™ chair goes ‘au naturel’ in an entirely new Series 7 collection that will be launched by Fritz Hansen in February 2012. The new Series 7 collection celebrates the designs natural beauty as the chair is brought back into its original form in a series of wooden veneer variations. This natural material was the one originally chosen by Danish architect Arne Jacobsen to create the Series 7 design and as such is an important part of Scandinavian design history.

The design’s natural beauty is embraced by Danish furniture manufacturer Fritz Hansen who is introducing the Series 7 in a range of wood veneer variations including Maple, Ash, Beech, Cherry, Oregon Pine, Elm, Oak, Walnut and Dark Stained Oak. With each type of wood veneer naturally holding hundreds of shades of colour, it is always possible to find a kind of wood that matches your existing interior.

To highlight the natural beauty of the Series 7 chair, nine new colours are being introduced which are inspired by the original colour pallet designed by Arne Jacobsen in 1968. The new colours are designed to work with the natural colour that is exhibited in the wood veneer and includes; white, light grey, dark grey, black, yellow, orange, red, petrol blue and sage green.

The Series 7 was one of the first chairs ever produced in one piece of laminated veneer by Fritz Hansen in 1955; a technique which advanced from the manufacturer of airplane propellers. The Series 7 design has experienced a lifetime of success travelling the world furnishing architectural masterpieces and private homes, as well as enduring celebrity status. Despite its strenuous schedule, the 56 year old design has aged with beauty and is today one of the worlds most recognised and much loved Danish design icons. The new veneer and colour variations will also be introduced to other family members of the Arne Jacobsen stacking chair collection including the Ant™, Grand Prix™ and Lily™ chair.

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Peter Lassen designed his modular storage system for Montana Møbler originally in 1982. A hugely versatile system based on the DIN format, it offers literally billions of configurations to fit an almost infinite range of requirements and options. The ‘cardinal number’ of 5.7 creates 42 basic units which are available in 4 different depths and 49 different colours. To the basic unit can be added a plethora of doors, drawers and trays, plinths, castors and legs. The units can be stacked high or hung onto load-bearing walls. There really is no end of possibilities.

In the first major evolution since its inception, Montana Møbler have introduced the Montana Wardrobe. A completely new concept that breaks with the tradition of a wardrobe as a closet or a space for just storing clothes and shoes. It is a flexible modular system that allows you to express your own style and add aesthetic and functional value to your home. The philosophy behind Montana Wardrobe is that a wardrobe shouldn’t just occupy a wall – it should give you the freedom to personalise it with your own style, maintaining the depth and height of the room and giving it character.

Montana Wardrobe is a well-considered design consisting of five modules that can be combined and built together according to your desires and needs. Various components with exquisite details can be added to the cabinets, helping to keep order. Crucially – like the original system – it can also be hung on a load-bearing wall, or even placed on a mobile base with castors.

The drawer components – which all feature full extension and soft closure – offer deep vertical drawers that can be fitted with rails for trousers, shelves, shallow fabric baskets or even deep fabric laundry baskets and rubber lined show racks.

Aram Store has been selling the Montana system for many years and has a wealth of experience on which to draw to help you plan your own personal configuration. We have powerful computer software that can assist you to visualise the units in situ. You can try out the planning software for yourself by clicking here. We also have a wide range of configurations – including the new Wardrobe system – on display in our Covent Garden showroom.

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Much has been written about the built-in obsolescence of our throwaway society these days but there are some things – things that are the very embodiment of ‘classic design’ – that have longevity at their core. This is literally the case with Arne Jacobsen’s stacking chairs.

Each chair passes through 22 pairs of hands during its manufacture; the nine layers of wood veneer are carefully selected for homogenous strength of grain; the grain of two of the layers is laid perpendicular to the others to add strength, along with two layers of cotton stout; the UV bond between the seat and the frame is tested to a force of 300 Newtons; the bend between the seat and the back can take a load of 85kg – that means that if you turn the chair upside down, you can actually stand on it with total confidence (as shown above). The quality of these chairs means that they represent a solid investment and, when they are bought for a family home, they also become a treasured and valued heirloom that will last for generations.

To demonstrate this longevity it is worth looking at situations in which the chairs get a lot of use. The Ant Chair was designed in 1952 for Nova Nordisk Pharmaceuticals and some of the chairs from that date are still in use at the company nearly 60 years later.

In 1962 Arne Jacobsen designed St Catherine’s College in Oxford. His designs went further than just the fabric of the building with cutlery, furniture, and lampshades being of his own idiosyncratic design. Series 7 Chairs grace the Library and the Refectory and many of these chairs too are still in use today.

The Royal Festival Hall on London’s South Bank receives 24 million visitors a year, a great many of whom sit in the foyers and restaurants of the building at some stage during their visit. The RFH started using the Series 7 Chair in 1995 and some of those original chairs are still in use. In 2007, during a major refurbishment, 650 more chairs were purchased and since then – a potential 147,000 ‘bums on seats’ for each chair – there have been only minor faults on just six chairs.

Until the end of 2011, you can invest in this legendary longevity and also make a significant saving – buy six of the Series 7, Ant, Grand Prix or Lily chairs and only pay for five – equivalent to a discount of over 16%.

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Until the end of the year (31.12.2011), we have three great offers in conjunction with our partners at Fritz Hansen.

Six for the price of five on Arne Jacobsen stacking chairs: the Grand Prix, the Ant or the Series 7. Order six identical chairs and only pay for five – for example, six Series 7 chairs in coloured ash finish for £1,425 instead of £1,710. In our online store, the offer will be applied in the shopping basket as a discount when a quantity of 6 is selected. Since the launch of the Ant chair in 1952, the Arne Jacobsen stacking chairs have become design classics thanks to their functionality, durability and timeless design. This offer also applies to the ‘Lily’ or 3108 Chair.

More than 15% off orders for Swan Chairs in fabric Upholstery. Designed for the Royal Hotel Copenhagen in 1958, the Swan was ground-breaking at the time – no straight lines only curves. Now is the perfect time to order this design classic as a chair in Fame wool upholstery is only £1,887 instead of £2,245 or order in Divina wool upholstery for £1,995 instead of £2,385.

Finally, get 50% off a baby Kaiser Idell lamp when you order the Kaiser Idell Luxus Table Lamp or the Kaiser Idell Floor Lamp (6580F). That makes the baby lamp £195 instead of £390. Contact the Store for more details.

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