Craft meets art. Function meets form. Material meets potential. This is Nordic tradition and heritage. &Tradition aims to link these values to contemporary design, reshaping, redefining and reinventing materials, techniques and forms. &Tradition covers the masters of yesterday, the leading designers of today and the talent who may create the classics of the future. &Tradition is a Danish design company established in 2010 with the founding principle being tradition tied to innovation. The library of designs spans from the 1930s to the present day.