Monocle Pop-up Caf and Shop
Monocle, the international briefing on global affairs, business, culture and design, will take up residence at Aram Store in Covent Garden from 14 to 24 September, during both the London Design Biennale and London Design Festival. The Monocle Shop and Café at Aram Store will provide visitors with a comfortable base to recharge while touring the multitude of design installations, exhibitions and events that will be on show in London.
The shop will be open Monday to Saturday from 10.00 till 18.00 (19.00 on Thursday), serving coffee and cinnamon and cardamom buns. On offer will be Monocle’s exclusive collections of bags, accessories, stationery, books, homeware and, of course, magazines, all displayed on USM shelves and furniture.
Monocle Editor-in-Chief Tyler Brûlé comments: “Monocle has employed pop-up retail ventures in on-brand environments, and ARAM is one such place. It will be our first retail foray into Covent Garden, and with the international Design Biennale on its doorstep in September, and the London Design Festival following close behind, we are looking forward to the visitors who will be coming in to see us”.
“Installing a café in our store has never been done before,” says Ruth Aram “and we couldn’t be more excited about our partnership with Monocle. The Monocle pop up shop will also add an extra layer of retail theatre, complementing our existing design accessories and vast, curated furniture offer during this vibrant time in London.”
ARAM STORE