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15% off the Rug Collection

Sonia Delaunay retrospective at Tate Modern

Architect Edward Jones was one of Aram Designs' first customers, buying the Wassily chair by Marcel Breuer, his first piece of modern furniture, from Zeev Aram in his King’s Road store in 1964. Forty years later he was invited to design a rug to form part of Aram’s anniversary collection and told us then ‐ "I have always admired the strong patterns and contrasting colours of the graphic work of Sonia Delaunay. The carpet, which is designed for our new house, is a distant homage to the work of this remarkable woman."

[caption id="attachment_1994" style="text-align: center;" width="480"]Rug by Edward Jones 'Untitled' - Rug by Edward Jones[/caption]

This week sees the opening of the first British retrospective at Tate Modern of the work of the abstract painter and designer Sonia Delaunay (1885‐1979). To celebrate this, we are offering 15% off all rug orders until the end of April.

Ukrainian‐born and Paris‐based, Delaunay’s abstract work was across much media – paintings, cushions, lampshades, furniture and clothing. Working with her aristocratic painter husband Robert Delaunay, she explored new ideas about colour theory. She gave up painting when they married taking up needlework and embroidery instead. She started making clothes for them both: dresses for her with geometric shapes in bright, clashing colours which moved with the body, she would wear them tango dancing in the bright lights of nightclubs they visited such as Le Bal Bullier.

After the First World War ended, Delaunay opened a fashion house in Madrid. In Paris, the Simultaneous Studio opened which was dedicated to creating textiles and clothing. A fashion house ‘Sonia’ followed. In 1925 she began working with Metz & Co department store in Amsterdam designing and producing fabrics and homewares, a relationship which would last for many years. Gerrit T Rietveld designer of the graphic Red and Blue chair and Schroeder 1 side table also worked with the department store.

After Robert’s death, Sonia resumed painting in the 1950s using a darker palette of colours with the interlocking zig zag and circular shapes for which she is most famous. In 1964 she was the first female artist to have a retrospective exhibition at the Louvre.

The EY Exhibition: Sonia Delaunay is at Tate Modern until 9 August.

Our Rug Collection offer continues until 30 April 2015 and cannot be used in conjunction with any other offer or discount. Simply use the promo code SONIADELAUNAY in the shopping basket when you have chosen your rug and the discount will be applied.

[caption id="attachment_1995" style="text-align: center;" width="480"]Kaleidoscope by Sonya Winner Kaleidoscope Rug by Sonya Winner[/caption]


[caption id="attachment_1998" style="text-align: center;" width="480"]40 by Peter Blake 40 - Rug designed by Peter Blake[/caption]