First in the Gallery's new location was a carefully curated show by interior designer and gallerist Max Radford, titled Now4Then. The exhibition featured all new work by emerging furniture and lighting designers based in the UK and ran for six weeks, from Friday 3 May to Saturday 15 June 2024.

To curate the exhibition, Max Radford was given the brief inspired by an original quote from Zeev Aram, who said,

"I decided that I will try my best to bring to the public designs which are contemporary, [and] correct for the time."

In response to the exhibition brief, Max Radford said,

"In the same way that Zeev was showcasing international contemporary design to the attention of the UK public, the new gallery space endeavours to re-platform UK-based designers to the global public. Zeev’s notion of appropriateness and truth of design is related to the exact time we inhabit, which is never truer now. In an uncertain economic time on the edge of an Anthropocene Epoch – what feels suitable for this moment in time is sustainably aware boundary-pushing design."

The designers exhibiting included Amelia Stevens, Andu Masebo, Charlie Humble Thomas, Eddie Olin, EJR Barnes, Freddy Tuppen, Isabel Alonso, Jaclyn Pappalardo, John Henshaw and Lewis Kemmenoe.