About this designer: Alan Fletcher
Alan Fletcher
Alan Fletcher had a unique approach that made him one of the most influential designers in Britain. A founder of Fletcher/Forbes/Gill in the 1960s, and founding partner of leading design consultancy Pentagram in the 1970s, Fletcher helped to create a new breed of design practice, the commercial partnership with creative independence. He developed some of the most memorable graphics of the era, notably the identities of Reuters, Lloyd's of London and the Victoria & Albert Museum. He was also creative design consultant to the publishers Phaidon
About this brand: Aram Designs
Aram Designs
When Zeev Aram opened his first showroom in 1964, a small, white space on London's Kings Road, he might as well have landed on the moon. But, here was the work of Castiglioni, Breuer, and Le Corbusier, for the first time available to the public to buy and put in their own homes. Zeev closed his Kings Road showroom in 1973 and moved his business to Kean Street in Covent Garden, where he still oversees Aram Designs - concentrating on his own designs as well as running a very successful contract business supplying to architects and interior design groups. In 1975, after several years working together, Eileen Gray gave Zeev Aram and Aram Designs Ltd the Worldwide licence to introduce, produce and distribute her designs. A licence we are still honoured to hold to this day.

The Art of Looking Sideways

Code: 2133
Price per unit:
7 Days

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Describing himself as a visual jackdaw, master designer Alan Fletcher has distilled a lifetime of experience and reflection into a brilliantly witty and inimitable exploration of such subjects as perception, colour, pattern, proportion, paradox, illusion, language, alphabets, words, letters, ideas, creativity, culture, style, aesthetics and value. The Art of Looking Sideways is the ultimate guide to visual awareness, a magical compilation that will entertain and inspire all those who enjoy the interplay between word and image, and who relish the odd and the unexpected. 1064 pages - hardback - 295 colour illustrations, 390 black and white illustrations.