Branch NYC

FURNITURE CONSULTANCY / PROCUREMENT / DELIVERY / INSTALLATION

ARCHITECT: HOLLOWAY LI
LOCATION: NEW YORK CITY
PROJECT COMPLETED: 2024

We collaborated with Holloway Li to help bring their vision of European classic design to life in this stunning New York space. Their concept seamlessly blends lush greenery, refined detailing, and timeless mid-century furnishings to create an interior that feels deeply connected to its surroundings.

The space features iconic pieces from Knoll, Gubi, Acerbis, Swedese, Cassina, Carl Hansen, Fredericia, and Zanotta. Notably, it includes the Bibendum Chair and the E-1027 Adjustable table designed by Eileen Gray. Branch is a private members club, inside the Park Terrace Hotel nestled in the heart of Manhattan. Overlooking Bryant Park, Branch is place to escape the noise and rush of the city.

Photography: Pion Studio