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New Flou Showroom

New Flou bed showroom launches at Aram Store

Aram Store is launching the first dedicated space for iconic Italian bed brand Flou this month, and is the exclusive London stockist. Flou was founded in 1978 when it launched the first-ever 'modern textile bed', called Nathalie. Designed by maestro Vico Magistretti, it combined contemporary design and practicality. The soft headboard upholstery with its distinctive, bow-shaped ties was removable and washable; it had a manual reclining mechanism and making the bed took just seconds.

Olivier bed - Flou showroom at Aram Store

"In the ten years that we have been stocking Flou beds, we have built up an excellent working relationship with the company and the customers who invest in the brand are seldom disappointed," says Ruth Aram. "We feel that now is the right time to devote a larger space to show more of Flou’s extensive range of products including wardrobes and sofas".

Following the success of the Nathalie Bed, a slew of well-known designers including Enzo Mari, Mario Bellini, Rodolfo Dordoni and Carlo Colombo began creating designer beds for Flou. Investment in new production techniques and research into innovative materials have resulted in a range that’s reviewed every year and now numbers more than 50 designs from single to king-size and sofa-beds to studio couches.

Nathalie Bed - Flou showroom at Aram Store The Nathalie Bed[/caption]

The signature upholstery has expanded to include a choice of fabrics and leathers with optional duo-tone trims and coloured piping. Beds are supplemented with Flou mattresses, pillows, mattress supports and duvet covers in a wide range of colours and patterns. Contemporary bedroom furniture completes the look with chests-of-drawers, wardrobes, night-stands, occasional furniture, desks, armchairs, mirrors, lamps, poufs and bookcases.

Aram has dedicated a significant section of our 20,000 sq ft space to a large selection of products from Flou's seven collections including the original, signature Nathalie range. The Gentleman collection caters to the modern man-about-town with masculine, angular statement beds crafted from multilayer beech wood. Matching furniture sports leather panelling and soft-close mechanism drawers and shelves with interiors clad in matt ebony - there’s even a cigar storage unit complete with humidifier. The Notturno Shabby Chic collection has linear, smooth headboards and elegantly distressed linen upholstery while the more curvaceous Olivier collection has taken a step out of the bedroom with a range of elegant sofas. The Duetto collection offers versatility with elegant single beds that can be conjoined to create a double and the Piazzaduomo range has raised the bar for the humble sofa-bed.

 

[caption id="attachment_2482" style="text-align: center;" width="740"]Gentleman - Flou showroom at Aram Store The Gentleman range[/caption]

[caption id="attachment_2483" style="text-align: center;" width="740"]Notturno Shabby Chic - Flou showroom at Aram Store Notturno Shabby Chic Bed[/caption]

[caption id="attachment_2484" style="text-align: center;" width="740"]Olivier - Flou showroom at Aram Store Olivier modular sofas and occasional furniture[/caption]

[caption id="attachment_2485" style="text-align: center;" width="740"]Duetto - Flou showroom at Aram Store Duetto can be a single bed or convert to a double with a second bed stowed underneath.[/caption]

Join us for the official launch event during the London Design Festival on Monday 19th September from 6pm to 8pm and see this fantastic showroom space for yourself.

ARAM STORE