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Serif TV

Serif TV for Samsung by Ronan and Erwan Bouroullec

Serif TV - Best Domestic Design winner at the Wallpaper* Design Awards 2016 - is now on display at Aram Store. A flat-screen TV in an I-shaped frame, it was designed by Ronan and Erwan Bouroullec for Samsung in collaboration with the company's head of visual design Yun-Je Kang. It was conceived to fit in modern domestic and work environments, a move away from the technological and oversized designs that are more familiar in the electronics market today. It nods at bygone days when TVs were pieces of furniture encased in wooden or plastic cabinets. The product's name is a reference to the serifs characterising the capital letter I, when the TV is seen in profile. The bottom edge forms a sturdy base whilst the flat top can be a shelf.

Serif TV for Samsung by Ronan & Erwan Bouroullec

The TV is available in three colours - white, dark blue and red, and in three sizes. Serif is Ultra HD at 40" and Serif Medium is HD at 32" - both come with optional legs. Serif Mini, at 24", was designed to sit on a piece of furniture or counter. All sizes come with attractive woven fabric backs which hide connectors and ports.

Serif TV available in three sizes and three colours

A Smart interface called 'curtain mode' was also developed by the design team. It pulls a fabric- or curtain-like filter over the screen giving an abstract impression of the services which are in operation behind it. The include a clock, Bluetooth speakers, apps and a photo gallery.

Winner of the Wallpaper* Best Domestic Design Award 2016

Serif TV is available to purchase directly from Samsung - click here or on the image above to be taken to samsung.com for full details.

ARAM STORE