Zeev Aram talks to Crane TV

After emigrating from Israel in 1957 and working briefly under architect Ernö Goldfinger, Zeev Aram OBE founded his eponymous design business on London's King's Road in 1964. After 50 years at the forefront of the industry, Mr Aram knows a thing or two about what constitutes good design – "imagination, creativity, originality, time and passion," he says.

In this beautiful video made by Crane TV, Mr Aram talks to Tom Jenkins and reflects on the philosophy that informed those 50 years:

Crane TV, a contemporary-culture video magazine focusing on arts, design, style, food and travel, around the world.

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