About this designer: Jaime Hayon
Born in Madrid in 1974 and educated in Madrid and Paris, Hayon was, at Lucian Benetton’s request, appointed head of design for Benetton in 1998. In 2004 he founded his own studio, designing numerous eclectic projects for toys, furniture, interior design and art installations. In furniture, his best known work is the Showtime collection for B.D. Ediciones, a series that includes storage cabinets and accessories. Aram Store stocks Jaime’s Showtime collection and in September 2006 Aram Gallery staged a self-titled exhibition of his work to great acclaim. Recently, Hayon has collaborated with Fritz Hansen to produce the Favn Sofa.
About this brand: Cassina
Established in 1927, Cassina has been designing the future for over eighty years. During the 50’s the company, founded in Meda (Milan) by Cesare and Umberto Cassina, launched industrial design in Italy. Taking a completely new approach, which saw a shift from handcraftsmanship to serial production, the company began to work side by side with designers. Since then, Cassina has shown a striking inclination for research and the ability to spark multi-participant dialogues between the most talented designers of both the 20th and 21st centuries – Gio Ponti, Vico Magistretti, Mario Bellini, Philippe Starck & Piero Lissoni to name but a few - with quite diverse sensibilities, styles and creative spirits. Cassina holds the worldwide production rights for the iconic Le Corbusier range of furniture designs.