About this designer: Ron Arad
Born in Tel Aviv, Israel 1951, Ron Arad studied at the Jerusalem Academy of Art, 1971 to 1973. Later, he studied at the Architecture Association, London, being trained by Peter Cook and graduating in 1979. He is primarily known for his early furniture designs such as the Rover chair (recycled car seats set upon a frame of curved scaffolding poles), and his Well Tempered Chair. He has designed the Bookworm bookshelf and FPE chair for Kartell, Tom Vac Chairs for Vitra, upholstered sofas for Moroso and more recently the Baby Boop dishes for Alessi. For over 10 years he has been working as a lecturer in various industrial design departments and as an interior design lecturer at the Royal College of Art in London. Every year Aram holds an exhibition of his students' work.
About this brand: Magis
Founded in 1976 in the bustling north eastern corner of Italy by a newcomer to the furniture business, Eugenio Perazza, Magis is today a giant international design laboratory that constantly puts itself to the test, seeking technological sophistication and employing a highly diversified workforce. Magis is a factory-free organization: in order to enhance the flexibility of its R&D activities, the company opted to outsource its manufacturing and relies on a local area teeming with skilled contractors. Magis uses the most advanced moulding technologies and techniques; it was the first company in the world to apply air moulding to aesthetical goods.