Toulouse born Massaud graduated in 1990 from Les Ateliers, Ecole Nationale Superieuere de Creation Industrielle in Paris. His initial works in town planning lead him into architecture and furniture design. His 2005 designs for Cassina produced the Auckland armchair and Aspen sofa to great acclaim. Aram Store stocks both these items as well as his Aston lounge chair for Arper.

Since 1912, the general public has always and immediately associated the name Frau with the idea of quality and design furnishing and seating in particular. A name that is so characteristic and instantly linked to German sounds, but which is, in actual fact, simply that of the company’s founder, Sardinian-born Renzo Frau, who, over time, has successfully taken the 'Made in Italy’ style and quality beyond national confines. There have been a great many important moments in the history of Poltrona Frau, and they have all contributed in some way to creating the legend of this company that was founded in Turin and is today a citizen of the world.