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PH5 Pendant Lamp

Poul Henningsen – born in 1894 in Ordrup, Denmark – trained as an architect between 1911 and 1917 but he never qualified, preferring instead to be an inventor and painter. He is best known of course for his work in lighting design, collaborating with the Danish manufacturer Louis Poulsen from 1924 until his death in 1967. Through carefully detailed analysis of geometry and materials, his key aim was to produce 100% glare-free and uniform illumination which is orientated to create pools of light, and which reproduces electrically the cosy warmth reminiscent of natural light: candles, oil lamps, even sunlight. These principles reflect how the Danes use light in their homes and are evident in all of the lighting produced by Louis Poulsen.

Classic White PH5 Pendant Lamp

One of Henningsen’s best-known designs, the PH 5 lamp was developed at Poulsen in 1958 – the culmination of constant refinement of his ‘three shade’ design from the 20s. A beautifully elegant structure of five gently curved shades of varying radii made from spun and rolled aluminium, painted in pure matt white; from whatever angle the lamp is viewed, the light source is always shaded and uniform illumination is distributed by the light reflecting off the shade surfaces. In order to balance the light emitted from modern light sources, the small central ‘third’ shade is painted a subtle purple blue colour. It is arguably one of the most satisfying luminaires ever produced.

PH5 Pendant Lamp

To celebrate this timeless classic, we are offering it at a 20% discount – £345 instead of £432. Held in stock, we can also despatch the lamp straightaway and the offer lasts until Saturday 23rd April 2016. Order yours today.

Patera Pendant Lamp

This year has also seen Louis Poulsen introduce new lamps to the market, as well as some new finishes for existing designs. Inspired by the Fibonacci sequence and developed through 3D printing techniques, Øivind Slaatto’s Patera is a glowing sphere built up of small diamond-shaped cells. Each cell is carefully designed to capture light and to shield the light source from the viewing angles above 45 degrees. Each cell glows. Below 45 degrees, the fields are open to direct light downwards. A small amount of light is also sent upwards to illuminate the ceiling.

NJP Desk Lamp

The NJP desk lamp by Studio Nendo provides direct glare-free horizontal light while reflecting some of the light through the rear of the head, illuminating the top of the arm. The ergonomic design of the fixture head shapes the light and gives optimal light direction. A simple mechanical system provides great freedom of movement, so the light can always be set in the ideal position in the workspace. The shade is painted white on the inside, reflecting comfortable diffused light.

PH Poul Henningsen Table Lamp

The PH 3½-2½ table lamp adds an historical detail to Louis Poulsen’s range. A detail that brings a nostalgic touch to any interior, without clashing with the other fittings and furnishings. And with a choice of four colours, its presence can be made more or less prominent depending on mood, imagination and creativity. Reintroducing a table lamp based on Henningsen’s original ‘three shade’ system from the 1920s, the table lamp is fitted with a metal top shade, whose white lower surface reflects the light gently downwards. In addition to ensuring improved effectiveness of the light source, the two mouth-blown lower shades provide pleasant, glare-free lighting in the room as a whole.

PH Artichoke Pendant Lamp

One of the world’s biggest lighting design icons – the PH Artichoke – is being released in a new polished steel version. This adds a fourth member to the renowned light fixture family, which today comprises copper, white painted metal and brushed steel models.


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Outdoor Promotion

Is it just us or did winter forget to visit this year?  If so, and an early spring is round the corner, Aram Store has a great seasonal offer running throughout the month of March for anyone looking to refresh their outdoor space.

For every order of outdoor furniture with a minimum spend of £1000, we are offering you a FREE Divine floor cushion and On The Move side table, in a colour of your choice, both from the reputable Danish brand Cane-Line.  Yes… that’s TWO free gifts!

Now the small print: one On The Move table and one Divine cushion only per order. Offer runs until 31st March 2016 and cannot be used in conjunction with any other offer or discount. Offer available in store and online. Simply place one of each gift in the shopping basket along with outdoor furniture totaling more than £1,000 and the discount will be automatically applied.

Divine floor cushion

The Divine floor cushion is made of a unique, hand-crocheted, polypropylene based material making it weatherproof and resistant to UV rays. The cover can be removed and is machine washable plus this product is really multi-functional as it can be used as a footstool or even a low table to hold your tray of Pimm’s paraphernalia. Choose from three colours.

On The Move Side Table Small

On The Move couldn’t be a better description for this handy little occasional table. Formed of lacquered aluminium, the handle allows easy transportation and the removable tray surface that slots over the frame is perfect for ferrying drinks and snacks from the kitchen to the terrace. The smaller of the two sizes available (44cm dia. x 52cm H) is the one on offer. Choose from six colours.

Breeze Lounge Chair and SofaCane-Line has maintained a springtime presence here at Aram Store over the last few years so, again, we will have a large display of their furniture for you to try out.  The ever-popular Conic Sofa will be on show but we will also be introducing a selection of some of their other sofa designs we haven’t displayed before such as the Flex and the Breeze.

Flex SeatingThonet All SeasonsWe will also be showcasing the new ‘All Seasons’ range from Thonet.  Selected icons from their tubular steel stable, including the S33/34 chair by Mart Stam, B9 side tables and S35 lounge chair by Marcel Breuer, have all been given a weatherproof makeover with the use of new technology.  The steel frames are coated in a water/UV resistant colour lacquer with a polypropylene mesh seat whilst the side table tops can be ordered in exposed concrete or solid-core laminate.  A new palette of Bauhaus inspired colours has also been introduced so a myriad of colour combinations can be created to suit.

Visit Aram Store this spring and let us help you turn your garden or terrace into a comfortable space for relaxing and entertaining…


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Aram Designs visits E1027

Visitors are instructed to ‘Entrez Lentement’ (enter slowly) by a stencilled command on the entrance hall wall. This long-awaited experience is really not something anyone is going to want to rush.
The entire staff of Aram Designs were recently treated to a day-trip down to the Cap Moderne Project in the south of France to visit the newly restored, and now finally open to the public, Villa E1027. The pioneering Modernist house designed by Eileen Gray with Jean Badovici was constructed in the Riviera town of Roquebrune-Cap-Martin in 1926–29. But it’s not only Gray’s villa, with its chequered history involving Nazi soldiers, squatters and even murder (!) that is now drawing attention to this little plot on the Cote d’Azur. It is supplemented by another quirky and fascinating little gem in the form of Le Corbusier’s minimalist wooden retreat, ‘Le Cabanon’, making it a bucket-list visit for anyone with an interest in historical architecture.

Villa E1027 - built on steep terraces

A long, winding pathway takes you away from the town and down to the coastal site. Even though housing developments have sprung up in the vicinity over the years, there is still an intimate and isolated feeling once through the gate and down into the front garden of the villa. As explained to us by our tour guide (a descendant from the family that originally owned the plot of land where the villa is sited), the landscape was once formed of terraces that filtered down to the coast. They were predominantly filled with lemon trees, a fragrant cluster of which still greet you. The weather on the day we visited was unexpectedly glorious for the time of year so with the sun glinting off the Bay of Roquebrune, it suddenly became an all-sensory experience.

Le Corbusier murals - E1027

Le Corbusier’s murals – left, in the entrance hall and right, in the undercroft

Once inside the entrance hall, you are greeted by one of Le Corbusier’s “acts of vandalism”, as they were once described by a furious Gray. This is one of a series of restored Picasso-esque, figurative frescos that he, as photos attest, nakedly painted on the white interior walls after being given free-reign to do so by Badovici following the latter’s romantic split with Gray. German soldiers who occupied the villa for a time amid the Second World War were clearly not fans of his handiwork either and used one of his murals for target practice.

Villa E1027 - Salon

The main salon then appears behind a walled screen and reveals that interior, the one we’ve all seen in black and white photographs but which has now been carefully restituted and brought back to life along with a selection of her iconic pieces of furniture.* Wonderfully clever, concealed storage compartments can be discovered everywhere you look and bi-folding glass doors separate the salon from the balcony. These can be opened completely bringing the outside in, a recent trend with which Gray was experimenting nearly 90 years ago.

Villa E1027 - BalconyAfter staying there for a time in 1938, Le Corbusier wrote a letter to Gray: “Those few days spent in your house have made me appreciate the rare spirit that dictates all of its organization, both inside and outside, and has given the modern furniture and equipment a form that is so dignified, so charming and full of wit.” It’s been said that Le Corbusier became obsessed, even haunted, by Gray’s villa which is quite possibly why he chose to deface the building and assume some kind of artistic ownership with these murals that completely went against Gray’s monochromatic aesthetic.

Villa E1027

Badovici passed away in 1956 and Le Corbusier, for fear of losing access to his murals, convinced a wealthy Swiss aristocrat friend, Marie-Louise Schelbert, to purchase the villa. This proved to be a bad idea as Schelbert was in fact no fan of the villa, or its contents, and eventually turned it over to her morphine addicted doctor who then let it fall into disrepair and was eventually found murdered there.  Once abandoned, the villa was squatted in from time to time and fell into serious decline not only from abuse but also the coastal environment.  Thankfully, in 1999, the Conservatoire du Littoral took control of the villa and began the long yet sluggish (lots of hand-wringing and red tape to be unravelled) restoration process.

Le Corbusier - Cabanon

Le Corbusier’s Cabanon nestles in lush verdant foliage

Le Corbusier - Les Unités de Camping

Les Unités de Camping stand directly above Villa E1027

Le Corbusier’s ‘Cabanon’, the design of which he apparently sketched in 45 minutes, is literally perched on the shoulder of the villa. It is also neighboured with (conjoined, even, with a secret door he had installed so he could come and go as he pleased) l’Etoile de Mer bar, restaurant and holiday home which Thomas Rebutato, a former handyman from Nice, built in 1949.  The cabin appeared in 1952 after Rebutato, who owned the land, allowed him to build there in exchange for him designing a row of five holiday huts – Les Unités de Camping, a terraced riff on his Cabanon design, that were eventually built just behind and above E1027 in 1956.  The Cabanon is tiny, barely enough room to swing an E1027 table, but that was the point.  Based on a ship’s cabin, it was an experiment in minimal habitation so not an inch of space is wasted with certain fixtures and fittings collaborated on with Charlotte Perriand and Jean Prouvé.

Cap Moderne

Le Corbusier was once quoted as saying “how nice it would be to die swimming toward the sun” and in August 1965, whilst taking his regular morning dip in the Med, he suffered a fatal heart attack and his body was found washed ashore just below Eileen Gray’s former home.  It is conceivable that this building which had haunted him for so long was the last thing he ever saw.

Villa E1027

Port of Monaco

In E1027 when standing on the rear balcony or rather, deck, considering its intended nautical aesthetic with handrails lashed with tarps and even a lifebuoy crest, it’s really not hard to see why Gray staked out the area for months and chose this particular spot on the coast to build her retreat as the view across to the Port of Monaco is simply breath-taking. The villa and surrounds were fascinating places to visit and evoked quite a strange feeling, to be present in the house that Gray once built and lived in.

*All the Modernist furniture by Eileen Gray which is on display in Villa E1027 was donated to the restoration project by Aram Designs.


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Rose Quartz Serenity Pantone colour of  the year 2016

For the first time, PANTONE® have selected a blend of two colours as their go-to-hue for 2016: Rose Quartz (13-1520) and Serenity (15-3919). There’s no doubt they make a nice couple and the thinking behind this unison appears to stem from the recent trend for folk seeking a little ‘psychological reassurance’ from the day-to-day stresses of modern life through the practice of ‘mindfulness’. A balance is struck between the warm Rose Quartz and cool Serenity and the pluralistic approach to this year’s colour, according to PANTONE, is also tied into the hot topic of gender equality and the blurring of traditional perceptions of colour association:
In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted colour trends throughout all other areas of design. This more unilateral approach to colour is coinciding with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using colour as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to colour usage.

Bertoia Chair and Jongerius 60 Stool

Aram Store is bang-on-trend, as per, with a lovely example in-store of Pantone’s colour blend for this year in the form of a Bertoia ‘Bird’ Chair by Knoll upholstered in a serene, pale blue Divina fabric flanked by a rose tinted Hella Jongerius edition of the classic Aalto 60 Stool for Artek.

Come and feel the calm.

Myles Brown

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Serif TV for Samsung by Ronan and Erwan Bouroullec

Serif TV – Best Domestic Design winner at the Wallpaper* Design Awards 2016 – is now on display at Aram Store. A flat-screen TV in an I-shaped frame, it was designed by Ronan and Erwan Bouroullec for Samsung in collaboration with the company’s head of visual design Yun-Je Kang. It was conceived to fit in modern domestic and work environments, a move away from the technological and oversized designs that are more familiar in the electronics market today. It nods at bygone days when TVs were pieces of furniture encased in wooden or plastic cabinets. The product’s name is a reference to the serifs characterising the capital letter I, when the TV is seen in profile. The bottom edge forms a sturdy base whilst the flat top can be a shelf.

Serif TV for Samsung by Ronan & Erwan Bouroullec

The TV is available in three colours – white, dark blue and red, and in three sizes. Serif is Ultra HD at 40″ and Serif Medium is HD at 32″ – both come with optional legs. Serif Mini, at 24″, was designed to sit on a piece of furniture or counter. All sizes come with attractive woven fabric backs which hide connectors and ports.

Serif TV available in three sizes and three colours

A Smart interface called ‘curtain mode’ was also developed by the design team. It pulls a fabric- or curtain-like filter over the screen giving an abstract impression of the services which are in operation behind it. The include a clock, Bluetooth speakers, apps and a photo gallery.

Winner of the Wallpaper* Best Domestic Design Award 2016

Serif TV is available to purchase directly from Samsung – click here or on the image above to be taken to samsung.com for full details.


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Aram’s long association with modern Danish design stretches back to the 1980s when a friendship was forged between Zeev Aram and the founder of Montana Furniture, Peter J. Lassen. Their relationship has endured and Aram has always maintained a wide and varied display of the Montana Storage System here at the store. Carl Hansen & Son and Fritz Hansen, both powerhouses of Danish furniture manufacturing, have also remained a heavy and valued presence on the shop floor over the years; each with a fine pedigree of designs in their stable and the Trinidad Chair, designed by Nanna Ditzel for Fredericia, was also first launched in the UK through Aram upon its release in the early 1990s. Lighting from the prestigious Louis Poulsen range has illuminated our displays since the beginning with the work of Poul Henningsen in particular becoming a mainstay who undoubtedly produced some of the greatest designs of the 20th century.

Here we present an overview of the influence of Danish Design, highlighting some of its principles and key designers – click the thumbnail to open the infographic:

The influence of Danish Design


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Aram Winter Sale 2015

The Aram Store Winter Sale will start online on Boxing Day, Saturday 26 December, with a 15% discount off all new orders. The Store in Drury Lane will be closed from 6pm on Wednesday 23 December until 10am on Tuesday 29 December. Click here for more info on our Christmas opening hours.


This year, we also have a fantastic special offer: get 50% discount off an Aram Designs rug when you order a lounge chair or sofa. *Eileen Gray collection rugs are excluded, as are Ptolemy Mann designs.

Aram Designs Rugs

Examples of Aram Designs Rugs: left – ‘Kagoshima’ by Thomas Heatherwick; centre – ‘Ropey’ by Eley Kishimoto; right – square rug by Maggie Bunzl

In store from Saturday 2 January there will be up to 70% off selected ex-display items of furniture. As always, these are sold as seen on a first-come-first-served basis and are only available in store.

Here is a small selection of these ex-display items – there will be many more available in store:

Lounge Sofa by Barber Osgerby

Lounge Sofa by Barber Osgerby for Knoll in mustard Coda fabric – was £5,628 sale price £3,939.60

Big discounts off ex-display chairs

Left: a set of four DSR chairs by Charles & Ray Eames for Vitra in chrome and white polypropylene – was £900 sale price £540; centre: a set of four Branca chairs by Sam Hecht for Mattiazzi in natural ash – was £2,644 sale price £1,850.80; right: 402 lounge chair by Alvar Aalto for Artek in black and white stripe fabric and birch frame – was £1,805 sale price £1,263.50

CH825 sideboard

CH825 Sideboard by Hans Wegner for Carl Hansen & Son in oiled oak with stainless steel sled legs (not shown) – was £5,182 sale price £3,886.50

Utrecht chair and Noguchi table

Left: Utrecht chair by Gerrit Rietveld for Cassina in terracotta Charlot fabric – was £2,465 sale price £1,725.50; right: Noguchi coffee table by Isamu Noguchi for Vitra, glass top and black stained base – was £1,322 sale price £661

Seito table

Seito dining table by Wolfgang Mezger for Walter Knoll, white quartz stone top with walnut legs – was £5,962 sale price £4,173.40


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Christmas Shopping20% off your Christmas Shopping at Aram Store!

Can you hear that?  Yes… that’s the sound of jingling bells so, for one night only on Thursday December 3rd, Aram Store will be spreading a little Christmas cheer by keeping its doors open until 9pm and offering 20% off all accessories (in store only).  We’ll also be providing festive refreshments so you can browse through all the wonderful gift ideas we’ve put together this year with a glass of prosecco in one hand and a mince pie in the other whilst Nat King Cole croons you into a Christmassy mood. Here is just a small selection:

Totem Stag Stendig Calendar

Left: Totem Stag – £24.00 Right: Stendig Calendar 2016 – £46.00

Left: Tolomeo Pinza lamp - £111.00. Right: Bird on a Stand - £8.50

Left: Tolomeo Pinza lamp – £111.00. Right: Bird on a Stand – £8.50

3D Fish Florero Vase Cover

Left: 3D Fish Sculpture – from £19.50 Right: Florero Paper Vase Cover – £14.50

Koto Candle Paolo Game

Left: Koto Scented Candle 190gr – £25.00 Right: Paolo Game – £34.50

Besides our shopping event in the Store that evening, there will also be added attractions up on the third floor where The Aram Gallery will be holding a private view in advance of its latest show whilst down in the basement area, the Aram Contracts team will be celebrating and unveiling their newly refurbished workspace and showroom.

Aram ContractsPlus, Katie Treggiden, journalist and editor of the confessionsofadesigngeek blog, will be previewing the third edition of her fabulous Fiera magazine and offering 20% off new subscriptions.

So as you can see, there will be lots to see and do and drink and eat so we do hope you can make it along for what should be a fun and festive evening here on Drury Lane…  Merry Christmas from all at Aram Store.


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Icon Magazine 150th Edition

The new Icon magazine goes on sale this week. With brand new content, under three new sections of Lifestyle, Architecture and Objects, the new Icon is all about design in everyday life. Whether innovative tech and fashion or cities pushing up beautiful skylines, it’s pacier and more wide-reaching than ever before. The new brand direction distils the best design from places, people and things. From personal kit, to restaurants and hotels, to the neighbourhoods and cities home to the most creative, intriguing design scenes. This is a magazine for you to sit back with at the weekends to keep up-to-date, to keep you engaged, and simply for you to enjoy.

In addition, Icon maintains its panel of top-flight contributors with solid, thoughtful critiques on latest works, reports from major events (and the stories of the emerging talent that is found there), as well as commentary.

The 150th issue showcases fresh design talent from Slovenia and Bosnia, explores two new hotels in upstate New York and asks if architecture can be a catalyst for change in Albania. Plus Sean Yashar, an LA Design Agent talks about how he helps to cultivate the careers of design talent via The Culture Creative.

Click the image below to go to the sampler.

Icon Magazine PreviewARAM STORE

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Grand Repos ChairThere’s no place like home. It is where you can gather your thoughts, family and friends. And at this time of the year it glows: heart-warming becomes more than a state of mind. The perfect setting for Winter Stories – seasonal tales for each and every generation, full of ideas, with a gift at their heart. So this Winter, when you order either a Grand Repos chair or an Eames Lounge chair in any combination of finishes, you can choose a free gift from a special selection from Vitra’s ‘Black Collection':

Eames Elephant

The Eames Elephant – deep black polypropylene finish only

Sunburst Clock

George Nelson’s Sunburst Clock – black and brass finish only

Hang It All Black Edition

Hang It All – black edition only

LTR Table

LTR Table – black laminate and black frame only

Girard Cat and Dog Dolls

Girard Cat and Dog Dolls – small size (17cm h) only

The offer runs until 31 January 2016 and is available both in store and online. Once you have placed an online order for a Grand Repos or Eames Lounge chair, we will contact you to ask which free gift you would like to choose.

Eames Lounge Chair and Ottoman Black EditionARAM STORE

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