We are very excited to announce that throughout March 2015, Aram will be hosting a number of events and special offers in-store devoted to Danish design and celebrating the strong relationships we hold with five of the most important Danish furniture and lighting brands: Carl Hansen & Son, Fredericia, Montana, Fritz Hansen and Louis Poulsen.
Aram’s long association with modern Danish design stretches back to the 1980s when a friendship was forged between Zeev Aram and the founder of Montana Furniture, Peter J. Lassen. Their relationship has endured and Aram has always maintained a wide and varied display of the Montana Storage System here at the store. Carl Hansen & Son and Fritz Hansen, both powerhouses of Danish furniture manufacturing, have also remained a heavy and valued presence on the shop floor over the years; each with a fine pedigree of designs in their stable and the Trinidad Chair, designed by Nanna Ditzel for Fredericia, was also first launched in the UK through Aram upon its release in the early 1990s. Lighting from the prestigious Louis Poulsen range has illuminated our displays since the beginning with the work of Poul Henningsen in particular becoming a mainstay who undoubtedly produced some of the greatest designs of the 20th century.
Here’s a little taster of what’s to come in March:
We will be holding a very rare and special workshop with one of Carl Hansen’s master technicians who will be demonstrating how the seat of the famous Wishbone Chair is weaved together. Guests will also be given the opportunity to have a go at weaving a chair seat and put themselves in with a chance of being presented with a special ‘Centenary Edition’ Wishbone Chair. Click here for info on how to sign up for this special event.
The Series 7 Chair by Arne Jacobsen turns 60 this year and Fritz Hansen have marked this occasion with the launch of two new seat colours and frame finishes that inject a masculine and feminine feel into this iconic design… We will have examples of these new editions on display as well as offering 15% off all orders for Jacobsen’s legendary Egg Chair.
Throughout March, all orders placed in-store for the Montana Storage System will be entitled to a 15% discount.
A new limited edition version of Poul Henningsen’s iconic Table Lamp in a copper finish will be available to order (only available until June 2015) and we will be offering a 15% discount on the classic white opaline glass version.
We are holding a launch event with wine and canapés at the Store on Tuesday 3 March between 6pm and 9pm. If you would like to attend, please RSVP by email to email@example.com
As you can see, March is going to be a busy and exciting month here at Drury Lane and we’ll be posting regular updates on all these events via the usual social media channels so please find/follow us on facebook and twitter to let us keep you informed.