Aram Store is now the new UK flagship destination for Italian brand MDF Italia, the leading furniture design and manufacturing company based in Milan. Founded by designer Bruno Fattorini in 1992, the company was set up with a dynamic entrepreneurial and product strategy in mind and it has always focused on design and simplicity as core values in selecting projects and designers – Rodolfo Dordoni, Jehs+Laub, Jean-Marie Massaud and Nendo, to name a few.
Aram has worked with MDF Italia for many years and has developed a strong relationship with it due to shared values and vision. Both companies are family run with first and second generation members at the helm. In 2013 MDF Italia was acquired by the Cassina family. The company has relaunched at Aram Store with a brand new 100 sq m display area showcasing a comprehensive range of products from its collections, all which can be seen during London Design Festival 16 – 23 September 2017. There are two dedicated areas within the impressive retail space in Covent Garden with a curated selection of dining, lounge and storage furniture – newly launched and favourites from the existing catalogue.
The Sign Filo side chair by Piergiorgio Cazzaniga, which was launched this year, is made of 45 meters of steel wire in four different diameters. The 16 shoulders and 12 cross wires are sealed by hand at 226 points. It is available in glossy galvanic gold, pink gold and black chrome. Optional silk cushions are available in colours to match the chairs.
The Tense dining table is now available in three new finishes. Designed by Cazzaniga and his son Michele in 2009, the Tense Material versions were launched this year in wood, brass and stone finishes. The table is available in 24 sizes, height 73 cm. It is shown above in brass, along with the Aiku chair by Jean-Marie Massaud.
The Sag stool or side table was designed by Studio Nendo/Oki Sato in 2016. Sag was designed as a single base shape folded on itself through moulding, creating a polyhedral form. Its concave arc structure gives Sag its soft and elastic look. This shape is made of goffered matt white and matt mud TECH polyurethane. It is a high density material which is shock, scratch and age resistant. The seat is available in two materials. The polyurethane version, in matt white or matt mud, is moulded in a soft integral polyurethane called Freeform which has a plywood insert. The wood variant is composed of a bamboo veneered plywood panel.
Private View – Monday 18 September 2017 – 6pm to 9pm