020 7557 7557

No one can fail to notice that the pound sterling has tumbled since the Brexit Referendum vote, and it is not expected to recover fully any time soon. Most of our furniture comes from Europe and so, inevitably, prices will rise – and quickly! Some of our suppliers have already told us that sterling retail prices will rise by 10-15% in the next few weeks…

But the GOOD NEWS is that our Summer Sale is still on, with 15% discount off PRE-BREXIT prices. Don’t leave it too late – place your order today.

Wassily chair Laccio table Florence Knoll credenza Arco Lamp

Wassily Chairs and Laccio Tables by Marcel Breuer, Credenza by Florence Knoll all for Knoll International, and Arco Lamp by Achille Castiglioni for Flos

LC4 Chaise Taccia Lamp Aram Store

LC4 Chaise by Le Corbusier, Perriand & Jeanneret for Cassina and Taccia Lamp by Achille Castiglioni for Flos

Lounge sofa Saarinen side table Knoll Aram Store

Lounge Sofa by Barber Osgerby and Side Table by Eero Saarinen for Knoll International

Bertoia Diamond Chair Knoll Aram Store

Diamond Chairs by Harry Bertoia for Knoll International


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Aram Summer Sale 2016

The Aram Store Summer Sale 2016 starts at 10am on Saturday 18th June. There will be 15% discount off new orders* and big discounts off ex-display items in store. Some of these ex-display items are already available online and more will be added throughout the duration of the sale. Here are just a few:

Karuselli Lounge Chair and Ottoman - Artek - Aram

Karuselli Lounge Chair and Ottoman in dark brown Prestige leather on a white fibreglass and chrome frame

Eloro Sofa - Cassina - Aram

Eloro 2 Seat Sofa in biscuit-coloured Sumak fabric on a black stained Ash frame with black leather sling

Grand Suite Sofa - Walter Knoll - Aram

Grand Suite Corner Sofa configuration in grey-brown Duala fabric with a coffee-coloured saddle leather arm

Mayor Sofa - Arne Jacobsen - &Tradition - Aram

Mayor Sofa in lemon yellow Sunniva fabric on a white oiled oak frame

*Some exclusions apply; the Sale discount cannot be used in conjunction with any other discount or offer, for example, already-discounted ex-display items.


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Flou founder Rosario Messina - Aram

In Old French terms, the word Flou was used to describe a feeling of ‘tiredness or exhaustion’. One can only assume that the renowned Italian bed manufacturers were inspired by this definition nearly 40 years ago when they began producing the perfect product for when you’re feeling a little flou.

Nathalie Bed Frame - Flou - Aram

Company founder Rosario Messina started out as a sales assistant in the famous La Rinascente department store in Milan but moved into the furniture industry when he joined C&B (now B&B Italia) in the early 70s. Later that decade he moved to the Italian textile company Bassetti, and was charged with the task of pushing the ever-increasing popularity of the duvet at the time, which led him towards his vision of creating a new “sleep culture” in the bedroom. Flou launched in 1978 and made an auspicious move by presenting the Nathalie Bed designed by the revered industrial designer Vico Magistretti. Flou describe the Nathalie Bed as the ‘mother of all textile beds': a title which is hard to contradict with its fabric covered base frame, headboard and distinctive pillows tied with a bow. The introduction of bold coloured and patterned upholstery for their beds also forged a new dynamic, and glorious, technicolour evidence of this can be seen in the advertising campaigns Flou began putting out in the mid-80s to display this new, loud way of looking at the quietest room in the home.

A Flou advert from the 1980s

The success of the Nathalie Bed put Flou on the map and over time, a slew of well-known designers came on board such as Enzo Mari, Mario Bellini, Rodolfo Dordoni and Carlo Colombo. This rise in profile afforded investment into the development of new production processes and research into the use of innovative materials. At present, Flou are producing over 50 different bed designs alongside a range of mattresses, duvets and pillows to suit any ‘Goldilocks’ predilection for the perfect night’s sleep.

Gentleman Bed Frame - Flou - Aram

Their edit of contemporary bed designs are supplemented by a collection of luxurious bedroom furniture including night tables, vanity tables, mirrors and wardrobes to suit any modern interior scheme. Flou have now even taken a step outside the bedroom by adding a range of elegant sofas to their catalogue with designs by Colombo, Dordoni and the design duo Mario Dell’Orto & Emanuela Garbin from studio Opera Work In Progress.

Ermes - Rodolfo Dordoni - Flou - Aram

The Ermes range by Rodolfo Dordoni, 2012

Wardrobes - Flou - Aram

Fully accessorised wardrobes from the Flou range.

Olivier Sofa - Garbin Dell'Orto - Flou - Aram

The Olivier modular sofa by Emanuela Garbin and Mario Dell’Orto, 2015

Aram Store have exclusive access to the Flou collection in London – keep an eye out for some very exciting news coming soon.


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USM Haller Bookcase - Aram

If you look closely, amidst all the tablet and kindle users glued to their screens on public transport, you will still see the odd person with a book in their hands. For some, books have become clutter; an annoyance and cumbersome blot on their minimal interior. But for others, the real bookworms (so to speak), a book collection is there to be admired and if displayed in the right way, be it with colour coordinated spines or just a random frieze of paper and hardbacks, a well-fed bookcase can really enhance and add depth to any interior.
If you fall into the latter camp, then we hope the following selection of storage solutions will provide some inspiration towards livening up your library.

Melody and Random bookcases - MDF Italia - Aram

Melody Bookcase (left) and Random Bookcase (right)

Designed by the German studio, Neuland Industriedesign (Paster & Partner) for MDF Italia, the Random and Melody Bookcases are a proven and very popular product here at Aram Store. Used singularly or flanked together to create a continuous wall of shelving, either design can be utilised in a very personal way by integrating books along with small accessories displayed inside the nooks and smaller compartments. If you like a little asymmetry in your life, then either of these designs will be to your liking.

Read - Montana Collection - Aram

The Read Bookcase by Montana Mobler

Montana is a flexible and wide-ranging storage system that can be configured to suit individual needs. The Read represents one of their ready-made solutions: a stacked configuration using six of their standard sized elements to form a generously sized bookcase. Minimal and sleek with a contemporary feel, the Read Bookcase will suit any modern interior with a punch of colour provided from their vast and vibrant palette of lacquer colours.

Nuvola Rossa Magistretti Cassina - Aram

Nuvola Rossa by Vico Magistretti for Cassina

A stone cold classic from the maestro, Vico Magistretti. Designed in 1977 and manufactured by the Italian powerhouse, Cassina, this simple linear structure is for the purists with its diagonal bracing and open sided shelves. Available in four finishes: Canaletto walnut, natural beech and black or white lacquer, the timeless Nuvola Rossa also works as a room divider and would sit comfortably in any setting be it classic or contemporary.

Ptolomeo Bookstand - Opinion Ciatti - Aram

Ptolomeo Bookstand

Simulating a freestanding pile of books, the Ptolomeo Bookstand is a unique and versatile solution from the industrial designer, Bruno Rainaldi. Available in three heights, three finishes (black, white or stainless steel) and with floor standing or wall hung options, the Ptolomeo’s sculptural quality can turn your books and periodicals into an interesting feature within any room.

Planophore - Barber Osgerby - Vitra - Aram

Planophore by Barber Osgerby for Vitra

The Planophore, designed by Edward Barber & Jay Osgerby, has dual capabilities owing to its cleverly designed, swivelling shelf dividers. These extruded aluminium supports, finished in matt silver or black, can be rotated to form varying sized compartments for holding your books. Move the Planophore into the middle of your room and close the panels… et voilá, you have a background for displaying decorative objects whilst dividing the space it sits within. The solid wooden shelves are finished in natural or smoked oak and the unit can be ordered in two different heights and widths.

USM Haller System - Aram

USM Haller System

This Swiss modular furniture system can provide all manner of solutions for storage, let alone for somewhere to keep your books or vinyl in order. Composed of a chromed steel frame with brightly coloured steel panel inserts, the USM Haller system can be easily configured to suit your spatial needs. Whether you have a small study space to fill, awkwardly sized alcoves either side of your fireplace or dream of completely lining the walls of a room to make your own personal bibliothèque, this is all achievable with the Haller System.


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Polder Sofa by Hella Jongerius for Vitra at Aram

Polder [Pohl-der]:
1. A tract of low-lying land reclaimed from the sea or a river and protected by dykes, especially in the Netherlands.

Polder Sofa XL by Hella Jongerius for Vitra

The original Polder Sofa XL from 2005

The Polder Sofa with its broad, flat seat and arm surfaces evoking these particular stretches of the Dutch landscape, was first presented by Vitra in 2005. Now, ten years or so on, it has been given an update by its originator: the colour alchemist and industrial designer, Hella Jongerius. But for all the mavericks that were fawning over the Polder Sofa upon its release, not to worry, the idiosyncrasy of the original design is all still there in this new edit.

Polder Sofa in Green by Hella Jongerius for Vitra at Aram

The new Polder Sofa

New Polder Compact Sofa by Hella Jongerius for Vitra at Aram

The new Polder Compact Sofa

This refreshed range has been simplified and there are now just two styles to choose from: Polder Sofa and Polder Compact. The Polder Sofa is much like the original in appearance with its low, wide armrest at one end and an adjoining platform at the other which also serves as a flat surface for books or trays. The Polder Compact offers a complete sofa with two fixed armrests at differing heights. Both of these new Polders are still distinctively asymmetrical in appearance and the armrest positions can of course be configured to suit your spatial requirements.

Polder Sofa button detail

The striking, collage-like button detail is still present but with a simpler, more refined appearance. Supplied in aluminium with a sunken, capsule shaped fastener; it not only provides a nice contrast to the soft upholstery but also allows the easy removal of the covers for cleaning.  A new palette of four colours (red, green, golden yellow and night blue) in varying hues and textures for the upholstery is also debuted, developed exclusively by Jongerius for Vitra.
The biggest change to the design is in the seat. The hard edged frame that used to form the base has been removed and replaced by a deep seat cushion which, yet still firm, provides a much more comfortable sit and inviting appearance from the front.

Polder Sofa seat detail

We have recently taken delivery of a Polder Compact for display here at the store so please pop in to experience this truly unique design, and also take advantage of our current sofa promotion: two free Diana tables with sofa orders over £2,000.


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Diana A and B by Konstantin Grcic for ClassiCon

As Spring bursts blooming into May, we have a very special offer for all our customers. Until June 17th, any sofa purchase (minimum spend £2,000) from our extensive collection of designs will be supplemented with TWO FREE Diana tables (one Diana A and one Diana B, in any standard colour)* from the world renowned designer, Konstantin Grcic who, this year, celebrates 25 years working with manufacturer ClassiCon.

Diana Tables by Konstantin Grcic for ClassiCon

Formed of sheet steel and available in a choice of 10 vibrant, powder-coated colours, these angular and beautifully minimal occasional tables offer a wide scope for use in virtually any room in the home. Their simple form belies extensive experimentation. Grcic says “The first designs of Diana were fairly complicated. The more I worked on the project the more I understood that even a few simple folds were sufficient to create a beautiful three-dimensional form.” Their shape makes the Diana A and Diana B tables the perfect accompaniment to any sofa.

We have sofas to suit many requirements – whether that be the relatively formal and compact look of Hans Wegner’s CH162 or Arne Jacobsen’s Mayor sofa, the wooden frame craftsmanship of Ian Archer’s Stix, Space Copenhagen’s Fly or Ole Wanscher’s Colonial sofa, or the unrestrained luxury of Citterio’s Groundpiece and Soft Dream ranges for Flexform and EOOS designs for Walter Knoll, which are modular and can be configured to size. There are also the quintessential modernist designs of the LC range by Le Corbusier, Charlotte Perriand and Pierre Jeanneret – part of Cassina’s famous i Maestri Collection.

Hans Wegner CH162 Sofa Carl Hansen

Hans Wegner’s CH162 Sofa for Carl Hansen & Son

Arne Jacobsen Mayor Sofa And Tradition

Arne Jacobsen’s Mayor Sofa for &Tradition

Ian Archer Stix Sofa

Ian Archer’s Stix Sofa for Archer & Co

Space Copenhagen Fly Sofa And Tradition

Space Copenhagen’s Fly Sofa for &Tradition

Ole Wanscher Colonial Sofa Carl Hansen

Ole Wanscher’s Colonial Sofa for Carl Hansen & Son

Antonio Citterio Groundpiece Flexform

Antonio Citterio’s Groundpiece Sofa for Flexform

Antonio Citterio Soft Dream Sofa Flexform

Antonio Citterio’s Soft Dream Sofa for Flexform

EOOS Jaan Living Walter Knoll

Jaan Living by EOOS for Walter Knoll

LC3 Le Corbusier Perriand Jeanneret Cassina

LC3 by Le Corbusier, Charlotte Perriand and Pierre Jeanneret for Cassina

Browse our carefully curated selection of over 100 sofas online and enter the promotion code 2DIANA in the shopping basket*, or visit the store on Drury Lane and speak to a member of the team for further information.

*This promotion cannot be used in conjunction with any other discount or promotional offer.


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The Milan Furniture Fair is without doubt a behemoth. As well as in the vast RHO Fiera showground, interesting things are displayed across the length and breadth of the city – in showrooms, galleries and in specially designated design districts. This year, Aram was lucky to have many pairs of eyes scouring the city to bring you our pick of the best items on show.

Avio sofa by Piero Lissoni for Knoll International at Salone Del Mobile Milan

Overall favourite product was the Avio sofa by Piero Lissoni for Knoll, a comfortable modular sofa system with the option of an elegant marble coffee table cantilevered from the end.

Hole Table by Kensaku Oshiro for Kristalia at Salone del Mobile Milan

Both Ruth and Daniel were impressed by the prototype Hole table by Kensaku Oshiro for Kristalia.  It uses bath-pressing technology to create a simple, sculptural and practical pedestal form. It will be available in a variety of finishes for indoor and outdoor use.

Wood veneer - Tense table by MDF Italia at Salone del Mobile Milan

Hadrian and Hadriana tables by Foster + Partners for Citco at Salone del Mobile Milan

Daniel also liked the new veneer finishes for MDF’s Tense table – opening up the table to new audiences and situations, and the beautifully crafted Hadrian and Hadriana marble tables by Foster + Partners for Citco.

Brass candlestick by Jaime Hayon for Fritz Hansen at Salone del Mobile Milan

In Fritz Hansen’s new accessories collection, the stand out product for Ruth was the brass candlestick by Jaime Hayon.

Siptel lamp by Giullio Iacchetti for Fontana Arte at Salone del Mobile Milan

She also liked the Siptel lighting by Giullio Iacchetti for Fontana Arte with its versatile design which allows movement in all directions and a magnetic head that can detach from the base and be used in different areas of the room.

Tipping Birds lamp by Umut Yamac for Moroso at Salone del Mobile Milan

Of the Tipping Birds lamp by Umut Yamac, Ruth said “I was excited to see that Moroso had invested heavily in this design as I nominated it for a Homes & Gardens Award a few years ago. It couldn’t win because it was not in production, although all the judges loved it.”

Credenza and Screen by Patricia Urquiola - Spazio Pontaccio at Salone del Mobile

One of the designs Myles chose was the Credenza collection manufactured by Spazio Pontaccio. “A collaboration between Patricia Urquiola and the graphic artist, Federico Pepe, Credenza is a collection of furniture produced in stained glass inspired by the windows Gerhard Richter created for Cologne Cathedral.  Made in Italy by artisans skilled in the art of making stained glass, this cabinet and screen stopped me in my tracks whilst strolling through the Brera District.”

Between sofa and Archie chair - Salone del Mobile Milan

Another favourite was the Between sofa by Sara Wright Polmar and Archie chair for Runa Klock, seen at an exhibition of Norwegian design within the Ventura Projects festival in the Lambrate District.  “These simple chair and sofa designs really caught my eye with their clean lines, beautifully coloured fabrics and frames and striking silhouettes…ones to watch, I think.”

Brut Collection by Konstantin Grcic for Magis at Salone del Mobile Milan

Marius particularly liked Konstantin Grcic’s Brut collection for Magis. The industrial impression of cast iron trestles and solid wooden beams is given a sophisticated refinement across the range of tables and benches.

Bubblegraphy ceramic vessels by Studio Oddness at Salone del Mobile Milan

Another highlight was Bubblegraphy by Studio Oddness – Adrianus Kundert and Thomas van der Sman, exhibiting in Ventura Lambrate. The mesmerising pattern on these ceramic vessels was created by blowing bubbles into the glaze.

Dream Air chair for Eugeni Quitllet for Kartell at Salone del Mobile

Sarah’s favourite product was the Dream’ AIR dining chair, designed by Eugeni Quitllet for Magis. “Introduced in 2015 with a transparent seat, the overall form is now fully opaque, in a choice of eight colours.  The chair is made from a single mould.  The curved seat gives the impression of floating and nicely contrasts with the linear frame.”

This is a short edit of our highlights of the annual design week.  Some of these products will be seen soon in store.


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Dot Lamp Foster+Partners Lumina Italia Aram

Aram Store launches two new lights designed by Foster + Partners for Lumina, the Milanese lighting manufacturer, on 13 May. There is a pendant light, called DOT, and a table light called EVA. Both will be presented for the first time on the ground floor of our Covent Garden store.

“We are delighted to be working with Foster + Partners and Lumina to present these beautiful lights, which are ideal for both a domestic and contract environment,” says Ruth Aram.

Dot Lamp Foster+Partners Lumina Italia Aram

The DOT pendant light began as an idea to create a ‘disc of light’ made by an assembly of two parallel discs connected by a metal stem. Its simple form belies an inherent complexity that pushes the boundaries of existing technology through years of research. The smaller disc, made of machined aluminium, contains a ring of LEDs that bounce the light off the larger spun metal reflector disc. The result is a minimal pendant light that gives the appearance of a floating disc of light, with no shadow cast by the cooling stem.

“It took us several months to optimize the Dot optical flow and the thermodynamic system. Thanks to a led circuit, a specially designed lens and heat pipe, DOT generates a lot of light, with a very thin LED source,” says Lumina’s Ettore Cimini.

Dot Lamp Foster+Partners Lumina Italia Aram

The reflector has a super-matte white finish and is available in 600mm, 800mm and 1100mm diameter and in larger custom sizes. Showcasing an innovative approach towards lens technology and temperature transfer, the lamp is suitable for use as a single pendant or chandelier cluster and comes in brass, anodised graphite, red oxide and ink blue finishes.

Eva Lamp Foster+Partners Lumina Italia Aram

EVA is a table-top indirect up-light that emerged from earlier design iterations of a dining table lamp for one of Foster + Partners’ architectural projects. The idea was to create a floating cone of light that emanates a warm glow similar to candlelight.

Eva Lamp Foster+Partners Lumina Italia Aram

The entire assembly sits within a glass tube with a round mechanised aluminium base housing a COB LED. The LED projects upwards onto a reflective cone, held flush with the top of the tube by a seamless mitred joint in the glass.

Eva Lamp Foster+Partners Lumina Italia Aram

Wrapped around the base is a grooved, free-moving wheel that works as the dimmer, using infrared sensors to achieve precise control over light levels. EVA is available in black, bronze, brass and silver, all in anodised finishes.

Mike Holland, Partner and Head of Industrial Design at Foster + Partners said “The DOT and EVA lamps are the result of a long collaborative design process between Foster + Partners and Lumina, which involved continual refinement and testing to produce the optimum lighting solution – a meticulous fusion of form, technology and material. Both lamps make innovative use of the latest LED and lens technology, embodying their minimalist essence in different ways, DOT as a pendant with a floating disc of light; and EVA a table lamp with a suspended cone of light.”

The two lights will be shown in lifestyle contexts incorporating furniture designed by Foster + Partners, many of which have not been seen before. Pieces include a wooden sideboard and shelving system by Benchmark (designed specifically for the new Maggie’s Centre in Manchester), chairs by Walter Knoll, including its new 525 dining chair, the Arc table by Molteni and the Nomas table by Tecno. The exhibition runs from 13 to 31 May.

Simultaneously, The Aram Gallery is hosting the retrospective exhibition ‘Craft + Manufacture’, which is an extensive exploration of the work of Foster + Partners’ industrial design studio. This runs until 2 July.


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Belleville Collection - Outdoor Furniture

Spring time. We all know when it is here. We can see, feel, smell and anticipate the changes. The windows that have remained sealed for the last few months stretch open and the sensations of the season first trickle, then flood in. Our homes reshape, darkened corners are illuminated and the indoor and outdoor light greet each other like old friends.

To celebrate this season of light, we are focusing on three new collections of outdoor furniture from Vitra.

Bouroullec - Belleville Table and Chair

First, Belleville by Ronan and Erwan Bouroullec. Modelled on the typology of the classic bistro table, as seen in the vibrant Belleville area of Paris where the Bouroullec brothers have their studio, the slender shapes flow in sweeping lines, and the collection is just as much at home inside as out. The tables and chair frames are in a sleek black, whilst a dash of colour is offered by the seat shells.

Vitra White Collection

The White Collection dresses some of Vitra’s most popular chairs in new ivory and white finishes. An ivory powder-coated weatherproof base has been added to the white seat shells of the HAL and Tom Vac chairs, and the HAL table – just for this Summer. Also included in the collection is the cream Vegetal chair – an organically-shaped design manufactured using a highly energy-efficient process and made from 100% recyclable polyamide.

Hans Coray - Landi Chair

Developed for the 1939 Swiss National Exhibition (Schweizer Landesausstellung), the Landi Chair occupies an important place in the history of twentieth-century design: this classic by Hans Coray established the new typology of a three-dimensionally moulded seat shell on a separate base. The clear structure of the all-aluminium chair consists of two parts. First, a pair of U-shaped profiles connected by welded crossbeams form a self-supporting frame and simultaneously serve as the legs and low armrests. This base supports a seat shell, which makes ideal use of the material’s possibilities: the 91 punched holes not only ensure the modest weight and flexibility of the comfortable shell, but also give the graceful Landi its trademark appearance. The lightweight, stackable Landi Chair is robust and weather-resistant. Technical innovation, optimal use of materials, minimalist forms and understated elegance are the elements that have made the Landi Chair into a classic over the years, which looks as fresh and vital today as ever.

Michel Charlot - Davy Table

The Davy Table is a robust new design for outdoor use. Its construction is composed of anodised aluminium sheeting and aluminium tubing, making it lightweight while also giving it a high degree of strength and rigidity. The young Swiss designer Michel Charlot developed this table to complement the legendary Landi Chair designed by Hans Coray in the same material. Thus the Davy Table and Landi Chair make a perfect combination, but each can also be attractively paired with other chairs or tables. Despite – or perhaps because of – its technical material properties and raw-looking finish, the weatherproof Davy Table is well suited to a wide variety of outdoor settings, also thanks to its compact proportions. The table has a punched hole in the centre of the top to accommodate a parasol. Up to four tables can be stacked at an angle, and the height of the glides can be adjusted to level the legs on uneven ground.

Arik Levy - Toolbox

Until 31 August 2016, when you order any two matching chairs from these collections (Landi, Belleville, and the Tom Vac, HAL or Vegetal chairs from the White Collection) we will give you a Toolbox designed by Arik Levy in a colour of your choice completely free. Used to store working materials and accessories for living and or gardening. This little grab-and-go storage caddy keeps everything easily accessible. Simply place the Toolbox of your choice in the shopping basket with your two chairs and the discount will be applied. One Toolbox per order.


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Playtype notebooks

ARAM will host a pop-up shop by the Danish type foundry Playtype, from 18th April to 6th May. The Copenhagen-based company will have its covetable posters, mugs, stationery and accessories for sale for the first time outside of Denmark, all in one place, at our Covent Garden showroom in London.

Playtype was founded by e-Types, one of Denmark’s foremost branding and design agencies. Located in the heart of Copenhagen, Playtype was born out of the agency’s love of typography. Their talent for creating unique typefaces was combined with beautiful lifestyle products, and the two were an instant match. The Playtype store opened in Copenhagen in 2010. This small, bold and sleek shop has become a destination for anyone visiting the cool Vesterbro neighbourhood and Playtype products have quickly become synonymous with cool Scandinavian style.

Playtype Store Copenhagen

“We are thrilled that Playtype will be popping up at ARAM,” says Ruth Aram. “They have a unique spin on typography and their products are both beautiful and design-led. We are looking forward to seeing how they will interpret their Copenhagen sensibility in London.”

Jonas Hecksher, Creative Director and Chief Font Designer at e-Types, explains, “Applying our fonts to products for Playtype is our way of signalling that we want to put Danish type design on the map.”

Rasmus Drucker Ibfelt, Creative Director at e-Types and Playtype, continues: “It is in the meeting of typography and beautiful products that the Playtype universe is created, and with our clean cuts and bold shapes it is clear to see our Scandinavian roots. True to our name we put a playful spin on the classic world of typography – bringing life, colour and edge to the craft.”

Playtype products at Aram

Playtype will be selling its iconic collections in the pop-up shop, offering a variety of bold and beautiful products ranging in size, colour and design. All designs are created with the specially drawn Playtype typefaces, mixing typography and graphics. The collection includes notepads, posters, mugs and much more. Playtype only prints on FSC certified paper with Pantone colours, always ensuring products of the highest quality.

With the Playtype pop-up shop running simultaneously with neighbouring Somerset House’s annual graphic arts festival ‘Pick Me Up’ (21st April – 2nd May), graphic design and typography fans have much to look forward to this spring.


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