Aram Store is now the new UK flagship destination for Italian brand MDF Italia, the leading furniture design and manufacturing company based in Milan. Founded by designer Bruno Fattorini in 1992, the company was set up with a dynamic entrepreneurial and product strategy in mind and it has always focused on design and simplicity as core values in selecting projects and designers – Rodolfo Dordoni, Jehs+Laub, Jean-Marie Massaud and Nendo, to name a few.
Aram has worked with MDF Italia for many years and has developed a strong relationship with it due to shared values and vision. Both companies are family run with first and second generation members at the helm. In 2013 MDF Italia was acquired by the Cassina family. The company is relaunching at Aram Store with a brand new 100m² display area showcasing a comprehensive range of products from its collections. There are two dedicated areas within the Covent Garden store with a curated selection of dining, lounge and storage furniture – newly launched and favourites from the existing catalogue.
The Sign Filo side chair by Piergiorgio Cazzaniga which was launched this year is made of 45 meters of steel wire in four different diameters. The 16 shoulders and 12 cross wires are sealed by hand at 226 points. It is available in glossy galvanic gold, pink gold and black chrome with optional matching silk cushions.
Piergiorgio and Michele Cazzaniga’s update of their 2009 Tense table, the Tense Material, was launched this year in wood, brass and stone finishes. We currently have 1 x 3 metre brass and wood versions on display in store.
The Sag stool or side table (above left) was designed by Nendo/Oki Sato in 2016. Sag represents a polyhedral and functional object. Unlike stools with traditional legs, Sag has been designed as a whole piece folded on itself, as a fabric suspended in the air and melted in three directions into a single shape. Its concave arc structure, thus generated, gives Sag its special soft and elastic image, but also an incredible sturdiness, capable of distributing forces and absorb loads.
Join us for summer drinks, including the quintessentially Italian Garibaldi cocktail, to celebrate the installation of our fantastic new MDF Italia showroom.
Wednesday 7 June 2017
110 Drury Lane